Gen Z is Breaking the Sales Funnel: Here's How to Keep Up!
- jeric130
- Jun 17, 2024
- 2 min read
The traditional sales funnel assumes that customers move linearly from awareness to conversion. But Gen Z has flipped this model on its head, transforming the funnel into a dynamic loop. For brands, understanding this shift is crucial for staying relevant and engaging with younger, tech-savvy consumers.
The Hub of Existence: Social Media
For Gen Z, social media is the central hub of their online existence. Platforms like TikTok, Instagram, and Snapchat are where they discover, evaluate, and engage with brands. This generation values authenticity and engagement over polished marketing. Brands need to meet them where they are, with content that feels real and relatable.
The New Purchase Journey: A Loop, Not a Funnel
Instead of a linear path, Gen Z’s purchase journey looks more like a loop. They can move from awareness to consideration to purchase and back to awareness in a non-linear fashion. This means brands need to be present at every touchpoint, providing consistent value and engagement.
Gen Z’s Quest for Value
Gen Z is obsessed with finding the “gold in the clutter.” They put significant effort into justifying their purchases, often scrutinising brands more intensely than previous generations. Brands need to deliver value beyond just the product, including ethical practices, social responsibility, and genuine engagement.
How Brands Can Adapt
1. Be Authentic and Engaging:
Drop the polished, overly produced ads. Instead, create content that feels genuine and relatable.
Use platforms like TikTok and Instagram Stories to share behind-the-scenes content and real customer stories.
2. Provide Consistent Value:
Offer more than just a product. Share tips, how-tos, and valuable information that positions your brand as a helpful resource.
Engage with your audience regularly through comments, DMs, and interactive content like polls and Q&A sessions.
3. Utilise Tools to Enhance Engagement:
Photorealm: Create amazing product photos using AI to capture attention.
Creatify: Make engaging TikTok video ads using AI to resonate with Gen Z.
Automate Processes: Automate qualifying, onboarding, and welcoming new customers to provide a seamless experience.
The Role of AI in Engaging Gen Z
AI tools like Photorealm and Creatify can help brands create visually stunning and engaging content that stands out in Gen Z’s cluttered social media feeds. These tools make it easier to produce high-quality visuals and videos quickly and efficiently, ensuring your brand remains top-of-mind.
Example:
Use Photorealm to generate eye-catching product photos that showcase your offerings in a new light.
With Creatify, craft TikTok video ads that align with current trends and speak the language of Gen Z.
Gen Z is redefining how purchases are made, breaking away from the traditional linear sales funnel. Brands need to adapt by being present on social media, creating authentic and engaging content, and continuously delivering value. At Leedr, we specialise in helping businesses navigate this new landscape with our comprehensive digital marketing services.
By understanding and adapting to Gen Z’s unique behaviours, brands can foster loyalty and drive conversions in this new, dynamic marketing environment. Happy marketing!